Our respondents ranged from independent planners to corporate agency directors. Over half, 55%, have been in the industry for more than ten years. These are people who have planned events on paper, on Blackberries, and over Zoom. They've seen every wave of "revolutionary" technology come and go. They are not easily impressed.
Survey of Event Professionals
What the industry actually told us
Key findings from our 2025 survey of event planners, agency directors, and in-house teams.
Experience Level
A seasoned, senior audience.
Current Tool Spending
Most aren't paying — because nothing has been worth it.
Typical Event Budgets
59% regularly manage budgets of $25K or more.
Where They Need Help Most
Workflow ranking — higher score = higher priority.
Feature Ratings
How useful respondents rated our three core features.
Purchase Intent
Likelihood to buy an event planning tool in the next 6 months.
The numbers make the problem concrete. Nearly 71% of respondents are not currently paying for any event planning software, either relying on free tools or nothing at all. That's not because the tools don't exist. It's because the tools that do exist haven't earned their place in the workflow.
If you're spending 20 hours a week managing data between disconnected tools, those are 20 hours you're not spending on business development, client relationships, or the creative work that wins pitches. For many of the planners we spoke to, the admin load isn't just frustrating. It's a ceiling on how far their business can grow.
The technology promise that actually resonates isn't "AI will have ideas for you." It's "you'll spend less time on the work that doesn't require your expertise, and more time on the work that does."
And there's clear appetite for something better: 42% of respondents said they are likely or very likely to purchase an event planning tool in the next six months. The gap between that intention and the 29% who are currently paying tells you everything about where the market is right now.